Предприятия группы Метинвест Feedback


Metinvest’s strategic vision is to become the leading vertically integrated steel producer in Europe, delivering sustainable growth and profitability resilient to business cycles and providing investors with returns at above the industry benchmarks.

Our strong competitive position is based on a number of sustainable competitive advantages including:

  • Significant long-life and low-cost reserves of iron ore;
  • Secure and diversified sources of supply of high quality coking coal;
  • Large pool of skilled technical personnel;
  • Favorable geographic location including proximity to key resources and to mature and high-growth markets.

Metinvest’s vision translates into the following objectives and goals

1. Sustain competitive advantage in steelmaking

  • Match best-practice levels of performance in steel-making. The Company makes focused investments in state-of-the-art steelmaking technologies and consistent efficiency improvements the cornerstone of our strategy, while upgrading our existing asset base and enhancing quality of captive steelmaking raw materials.
  • Continue to improve key raw materials self-sufficiency. Metinvest seeks to increase and diversify its captive base of high-quality coking coal and pursue efficient supply strategies for other key raw materials. We will also continue securing reliable logistics channels for transportation of raw materials and finished products, including railcars and sea ports.
  • Increase steel capacities to maximize value of iron ore reserves. Metinvest will pursue further growth in steel by leveraging its strong competitive position in iron ore, whether through Organic growth, Greenfield, or selective M&A/ JV opportunities.
  • Establish and sustain a Continuous Improvement Culture. Our team is committed to achieving excellence in sustained improvements at all levels of the organization, through the fundamental transformation to a Lean culture.

2. Strengthen positions in strategic markets

  • Increase sales of finished steel. Metinvest will grow finished steel products output to increase differentiation and production flexibility. We are delivering robust product strategies in order to capture the full market potential for our products.
  • Grow steel sales in the domestic and regional markets. We are well-positioned to capitalize on growth in the domestic and regional markets and will further strengthen our positions in these markets, including build-up of new segments in higher value-added steel products and further expansion of the distribution network.
  • Become preferred supplier of steel products to key customers. Achieving preferred supplier status is one of our key strategies for maintaining long-term relationship with key customers. This objective goes far beyond just product and price and the Company is making substantial investments in people, processes and approaches to deliver strategic value.

3. Achieve world class business excellence

  • Implement outstanding practices in managing the company and delivering results. Metinvest’s sustainability-focused strategy and long-term goals require reinforcement of the structural strengths through an effective organizational turnaround. Our team will continue to implement best-in-class management practices based on shared corporate vision, values, culture and effective change across the whole Company.