Metinvest’s strategic vision
is to become the leading vertically integrated steel producer in Europe,
delivering sustainable growth and profitability resilient to business cycles
and providing investors with returns at above the industry benchmarks.
competitive position is based on a number of sustainable competitive advantages including:
Significant long-life and low-cost reserves of
Secure and diversified sources of supply of high
quality coking coal;
of skilled technical personnel;
Favorable geographic location including proximity
to key resources and to mature and high-growth markets.
vision translates into the following objectives and goals
1. Sustain competitive
advantage in steelmaking
Match best-practice levels of
performance in steel-making. The Company makes focused
investments in state-of-the-art steelmaking technologies and consistent
efficiency improvements the cornerstone of our strategy, while upgrading
our existing asset base and enhancing quality of captive steelmaking raw
Continue to improve key raw materials
self-sufficiency. Metinvest seeks to increase and diversify its
captive base of high-quality coking coal and pursue efficient supply
strategies for other key raw materials. We will also continue securing
reliable logistics channels for transportation of raw materials and finished
products, including railcars and sea ports.
Increase steel capacities to maximize
value of iron ore reserves. Metinvest
will pursue further growth in steel by leveraging its strong competitive
position in iron ore, whether through Organic growth, Greenfield,
or selective M&A/ JV opportunities.
Establish and sustain a Continuous
Improvement Culture. Our team is committed to achieving excellence
in sustained improvements at all levels of the organization, through the
fundamental transformation to a Lean culture.
2. Strengthen positions in
Increase sales of finished steel. Metinvest will grow finished steel products output to increase
differentiation and production flexibility. We are delivering robust
product strategies in order to capture the full market potential for our
Grow steel sales in the domestic and
regional markets. We are well-positioned to capitalize on growth in
the domestic and regional markets and will further strengthen our
positions in these markets, including build-up of new segments in higher
value-added steel products and further expansion of the distribution
Become preferred supplier of steel
products to key customers. Achieving preferred supplier status is one of our
key strategies for maintaining long-term relationship with key customers.
This objective goes far beyond just product and price and the Company is
making substantial investments in people, processes and approaches to
deliver strategic value.
3. Achieve world class business
Implement outstanding practices in managing the company and delivering
results. Metinvest’s sustainability-focused strategy and
long-term goals require reinforcement of the structural strengths through an
effective organizational turnaround. Our team will continue to implement
best-in-class management practices based on shared corporate vision, values, culture
and effective change across the whole Company.