Strategy

METINVEST HOLDING is striving to be one of the most efficient world class companies in mining and metals business.


Achieving this goal will be realized through balanced solution of business development targets, social and environmental protection issues. It is crucially important for us to make profit from the business by creating added value for the shareholders, consumers, our employees and the society as a whole.

Key elements of METINVEST HOLDING strategy:
  • To be a leader in economic efficiency
  • Minimisation of  production costs and achieving the best cost effeciency
    among the steelmaking companies through constant operational improvements, introduction of energy saving technologies and equipment
  • To ensure long term competitiveness
  • Investments into up-to-date highly efficient technologies
  • Vertical integration of the Group’s enterprises
    to ensure most effective implementation of intra-industrial synegries
  • Expansion of the presence on attractive and profitable markets
    through increasing the share of high value added products in our product mix and constant improvement of products quality
  • To be priority company
  • For employees: provision of conditions for productive labour and opportunities of professional development - from workers to top-managers.
  • For customers: by ensuring highest level of products quality and reliability of shipments.
  • For investors and partners: by ensuring transparancy, financial stability and reliability in fulfillment of engagement
  • To be safe and freindly company
  • Provision of the highest level of workplace safety
    to the workers at our production companies
  • Reduction of negative environmental impact of out production activity
    by implementing environmental friendly technologies
  • Raising the level of social responsibility of the Company

The strategic objectives will be reached by the following means:

STEEL AND ROLLED PRODUCTS MANUFACTURING


Costs reduction and production efficiency improvement

  • Total modernization of blast-furnace production facilities
    construction of new up-to-date highly efficient blast furnaces with low BF fuel consumption. Introduction of the technology and equipment for PCI to substitute natural gas as the fuel.
  • Reconstruction of the existing and construction of new facilities for steel continuous casting
    reaching 100% share of concast billet, phasing “ingots-blooming” process out
  • Introduction of energy saving technologies
    off-gas and secondary materials complete recycling
  • Phase out of OHF steelmaking process – corresponding increase in the volumes of BOF steel produced
    inc. through construction of the third BOF furnace
Quality improvement and product mix expansion
  • Construction of light-section mill at Yenakievo Steel
  • Reconstruction of plate mill at Azovstal leading to increasing production volumes
  • Construction of hot-strip mill
COAL MINING AND COKE PRODUCTION
  • Coke quality improvement, production volumes increase and sales expansion
    through the usage of high quality coal, including imported coal from Australia and the USA
  • Increase in mining volumes of quality coking coal
    through optimising reserves mining plans and introduction of new highly efficient equipment
  • Labour safety improvement
    through introduction of modern standards of labour safety system management and introduction of mines degassing technologies
  • Utilization of advanced technologies in environmental protection and energy saving
    including Kyoto protocol mechanisms
IRON ORE MINING AND IRON ORE RAW MATERIALS PRODUCTION
  • Production volumes increase
    up to 38 mmtpy of iron ore concentrate, 16 mmtpy of pellets and 13 mmtpy of fluxes and dolomites
  • Provision of guaranteed high quality of products
    through introduction of floatation beneficiation of iron ore concentrate at Severniy GOK and expansion of floatation capacities at InGOK.
  • Expansion of sales geographically and long-contracts utilisation
  • Investmentsintomost advanced technologies of environmental protection and labour safety improvement.